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Use Images Legally on Social Media

Use Images Legally on Social Media

When you share images in your social media marketing, you shall take care not to violate copyright laws. Or else, you may get involved in lawsuits related to copyright infringement. In the following passage, you will find some tips to help you use images legally on social platforms.

What is Copyright?

Knowing a few copyright basics will help you use images legally. Copyright refers to a designation given to creation or works in a fixed pattern. That is to say, the moment you post on Twitter or you put your photo on Instagram, you get your own copyright and you are protected by copyright laws. With this protection, nobody can use your creation without your permission. To put it in a more simple way, just remember this: If it’s not your creation, you may not use it.

Look at the Terms on Social Media

Keep in mind that every social media platform has its own rules to protect itself and its users. Look at the terms on social media and know more about what is acceptable and unacceptable. Doing this could help you to save your time and money in the future. Take Pinterest for example, you can only repin other images on Pinterest. In other words, you are not allowed to copy to other social media platforms.

Select the Right License if Using Stock Images

When using stock images, you often have options about license. Frankly speaking, the expensive one gives you more rights to handle the images. If you use stock images to create new ones for others, be sure to have the right license.

Get Permission before Using the Image

This is the bottom line: If you feel confused about if you have the right to use an image, just ask directly. As a saying goes, better safe than sorry. So, if feel confused if it is legal, ask! Nowadays the majority of people are happy to share and give you the permission to use their image.


It is tricky to use images on social platforms or for online marketing these days. It always happens that the law is far behind the times. Therefore, keep the above tips in mind when using images on social platforms. Learn more about copyright basics and social media terms can help you use them legally and protect yourself from being involved in copyright lawsuits.