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Social media marketing is the process of generating attention to promote a product or service through social media sites such as facebook, twitter, YouTube etc. The aim of social media marketing is to gain more traffic hence finding more customers.
Social media has become a prominent tool for marketing because it is the fastest way for publicity and according to a research 57% of consumers are influenced to think greatly of a business after seeing its acclaim online.
There are various aspects of social media marketing that need to be kept in mind in order to succeed which are as follows-
1. Deciding the social media platforms
It is important for a company to choose the most apt social media site that would directly attract its target customers. This is crucial because focusing on too many sites at the same time, especially in the beginning deviates attention and the purpose is not fulfilled. Therefore the customer base should be initially built by one or two sites.
2. Channel plan
Every social media site caters to different type of customer bases, that’s why it is required that the content is segregated accordingly.
You have to post valuable content to which the customers can relate and which will lead to growth in connections.
For example- Facebook is used by everyone whereas pinterest is generally used by women.
3. Post interesting content
This is the base for a successful social media marketing campaign as it is a powerful source of attraction. Interesting content can be in the form of motivational quotes, images and videos, funny stuff etc.
Hashtags are one of the best ways to expand your reach. It has become a trend in recent times to use hashtags. If people use your hashtags to their posts then there is a better chance of your content showing up quickly in the search results, and also will gain a lot instagram followers.
5. Deliver content continuously
Since people follow hundreds of other people, few posts get easily lost unless there are new posts consistently. You can also take the help of a social media scheduling tool Edgar which manages content categories and helps in avoiding repeated posts.
6. Measure and analyze
For effective results it is important that you track and analyze your previous results in order to know when and how to make changes to your strategy.
The sole purpose of social media is to socialize which means interacting on a regular basis. This comprises of liking and replying to people’s posts, retweeting etc. Responding to a complaint on social media motivate customer support by 25%.
8. Build strategic alliances
The most difficult step in building a social media presence is getting those first followers. Thus forming a partnership with an established company with an active following and getting a shout out from it will help in recommendation of followers. Also, this helps you to get recognized and be trusted.
To sum it, all you need to deliver posts that inform, inspire, entertain and educate.